About Akuna Tec

Meet our CEO and Founder!  Sarah Kelly is an APA Sports Physiotherapist, allied health clinic owner and managing director, as well as the Head of Performance at Canberra United FC (quite the busy lady)!

After more than a decade working in private practice and running a busy allied health clinic, she saw the same challenges play out daily.  Fragmented systems, growing administrative demands, communication gaps and rising costs. 

Akuna Tec was built from that lived experience inside a working clinic. Designed by someone who understands the pressures of clinical practice, the platform focuses on simplifying operations, reducing complexity, and helping allied health businesses run more efficiently and effectively.

At its core, Sarah’s work is driven by a desire to improve how clinics operate so clinicians can focus more on patients and outcomes, not systems and admin.

Outside of work, she’s usually outdoors, gardening, walking her dog Gus or occasionally falling over trying to snowboard.

Technical Director at Akuna Tec, Nash has a proven track record of delivering complex software solutions and building scalable digital products. With over 15 years of commercial experience, he specialises in leading development teams and driving digital transformation, particularly within healthcare and allied health environments.

At Akuna Tec, Nash focuses on designing and delivering robust, high-impact software systems that improve operational efficiency and support better outcomes for clinicians and patients. His role spans full-stack development leadership, cloud technologies (AWS, Azure, Google Cloud), and applied machine learning, with a strong emphasis on building practical, user-centred solutions that scale.

Alongside his work at Akuna Tec, Nash has worked with organisations such as Webtec Solutions and What Works Global, consulting across a range of industries to deliver tailored digital solutions and high-usage web applications. He is passionate about leveraging technology to solve real-world business challenges and building strong, collaborative relationships with enterprise organisations.

Originally from Wales in the UK, Maggie brings over nine years of experience in marketing and social media management, working with businesses to build strong, strategic, and results-driven online presences.

Over the years, she has developed a deep understanding of what drives engagement and growth, combining creative content, data-led decisions, and a clear focus on each client’s goals. Maggie enjoys working closely with brands to simplify their marketing, refine their messaging, and create content that not only looks good, but performs.

At Akuna Tec, Maggie plays a key role in shaping the company’s brand presence and communication strategy, helping translate complex allied health and technology solutions into clear, engaging messaging that connects with clinics and practitioners.

Outside of work, you’ll usually find her in the garden experimenting with planting something new, and seeing what actually survives.

Damian Tunney is Head of Growth at Akuna Tec, where he helps shape the platform's commercial strategy, go-to-market approach, and growth trajectory. With over 25 years’ experience across digital, marketing, and business strategy, he specialises in turning early-stage products into scalable, revenue-generating businesses.

Damian has led and scaled multi-million dollar digital ventures, worked with enterprise and government clients, and advised founders across a wide range of industries. At Akuna Tec, he brings a practical, no-nonsense approach to growth – aligning product, positioning, and commercial execution to drive real traction.

Head of Operations at Akuna Tec, Jenna brings extensive experience in operations, administration, and team coordination. With a strong focus on organisation, efficiency, and continuous improvement, she plays a key role in ensuring our operations run seamlessly behind the scenes. 

Jenna is passionate about creating streamlined systems and supporting both staff and clients to deliver the best possible experience. 

When she’s not managing operations, Jenna can be found on the volleyball court where she plays for the women’s Canberra Heat volleyball team.

A driven and adaptable team member with a background across sports, tech, and client-facing roles. Caleb brings over 10 years of sales experience with a strong track record of building relationships, managing complex deals, and delivering high-quality client experiences. 

He combines commercial acumen with a passion for supporting Aussie business and driving meaningful outcomes through technology. 

Based in Canberra, Caleb grew up playing football for Belnorth and remains an avid supporter of the local sporting scene while enjoying an active lifestyle with a young family.